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SRAM began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. Fast forward a few years and a few acquisitions later SRAM now owns the best suspension brand in the industry, RockShox, followed by the best brakes, bottom brackets and cranksets with Avid and Truvativ and more recently the best road wheels and powermeter brands Zipp and Quarq.
Every year sees new innovations and for 2015 saw the start of the 1x technology now being available with the 11 speed entry level groupset GX.
The 1x theme continues into the Road categories for 2015/2016 with the launch of the new Rival1 platform and Force1 receiving a range extension, both of which meet the growing demands of gravel, road and time trial.
After 12 months of winning the hearts of Press, Trade and Consumers alike the SRAM Guide range of brakes evolves further with the launch of the New Guide Ultimate Brake. Combining the fantastic power, modulation and reliability of the current Guide range with an All new improved S4 calliper alongside exquisite Carbon and Titanium finishing touches.
The newly redesigned Eagle AXS Rocker Paddle gives the rider a traditional, familiar interface for their cutting-edge electronic control.
Effortless electronic shifting paired with a more traditional feeling actuation allows riders who are new to using AXS quick integration and provides another ergonomic option for those who have run AXS from the start.
The controller’s functions are customizable through the AXS app, allowing you to assign any action to any button.
With AXS you can truly make your cockpit your own.
Available as a complete controller or standalone paddle option for all Eagle AXS controllers
Customize in-board and outboard shift options
AXS enabled components are able to be programmed and personalized using the SRAM AXS App.